AI for Internal Communications

Most teams are using AI at the surface level. This course shows you what’s possible when you go deeper — from understanding what’s really happening inside your organization to improving how internal communication actually works, so that you can use AI in a way that strengthens clarity, credibility and trust. Built specifically for internal communications professionals, it focuses on the decisions that matter most: when to use AI, when not to, and how to apply it responsibly in high-stakes environments. You’ll learn how to: • Understand what employees are really experiencing — beyond surveys • Identify gaps between what’s said and what’s actually landing • Improve how communication works and flows across the organization • Make faster, smarter decisions using AI • Streamline workflows and reduce manual effort • Maintain credibility with practical guardrails Built by a senior internal communications leader with 25+ years of experience in high-stakes enterprise environments—including banking, retail and global organizations.

Discover how AI is already showing up in internal communications work. Each module builds toward confident, defensible decision-making—not just faster output. You’ll learn how teams are applying AI in practice, see the tools in action and discover what becomes possible once you understand how to use AI thoughtfully, with more confidence, control and renewed energy for your role.

What Makes This Course Unique

This is not another course on using AI to write faster. It goes far beyond that. It’s built for internal communications professionals who need to make better decisions, not just generate more content. You’ll learn how to use AI to uncover patterns and gaps and improve how communication actually works. Everything is grounded in real-world application, with practical guidance you can use immediately — along with clear guardrails to help you move forward with confidence in high-stakes environments. ________________________________________ You’ll also get these ready-to-use templates and guides that make it easier to apply what you learn immediately: • A step-by-step guide to building AI-enabled workflows • An AI Use Policy starter template • A practical, step-by-step guide to using AI in crisis communications • An Internal Communications prompt pack with ready-to-use prompts to instantly enhance your employee messaging

Built by a senior internal communications leader who has led high-stakes communication in complex organizations

Jennifer Sarsfield is an internal communications professional with more than 25 years of experience helping organizations communicate clearly, credibly and humanly. She began her career in internal communications in 2000 and has worked on communications teams at global banks, insurance companies, iconic retail brands as well as in commercial real estate. As a consultant, she advises large organizations, supporting leaders and communications teams through change, complexity and high-stakes moments. Throughout her career, Jennifer has been known for her people-first approach to internal communications — using thoughtful storytelling, clear messaging and employee insight to build trust, not just push information. As AI began to enter the workplace, Jennifer became deeply curious about how it could support internal communicators without undermining credibility or employee trust. That curiosity led to extensive hands-on learning and experimentation — not to automate humanity out of communications, but to protect it. Today, Jennifer helps internal communicators — as well as HR and IT leaders who communicate to employees — understand where AI genuinely helps, where it doesn’t and how to integrate it responsibly into real-world workflows. Her focus is on helping professionals move past fear and uncertainty, make confident decisions and use AI in ways that are practical, ethical and distinctly human.

Trusted by Internal Communications Leaders

Recommendations from colleagues Jennifer has worked with over her career:

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Jennifer is a skilled, devoted and effervescent partner at every turn. She is especially fierce about wanting to support colleagues in understanding the strengths, journeys and passions of fellow team mates. And helping each person feel the pride in their accomplishments. She brings out the best in others, makes it easy and with compassion, by being a talented writer and story teller. The result is a more engaged and energized organization - not just understood by anecdotes but with evidence that Jennifer can bring to bear from detailed analytics and analysis (from an intranet site for example). I can provide this perspective based upon working day to day with Jennifer for more than 5 years. Her support - personally and professionally - was unwavering and meaningful to me. I recommend her highly.

Susan M.

Chief Communications Officer, Vancouver BC

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Jennifer lives and breathes internal communications and engagement...across asset classes and around the globe. She champions every level within the company, giving particular attention to all-important front-line colleagues. Her signature program "Awards of Excellence" amplified the company's culture of recognition and inspired employees to appreciate each others' contributions as well as driving performance and engagement.

Rebecca C.

Vice President, Communications, Vancouver BC

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I highly endorse Jennifer for her exceptional skills in communicating, managing and developing internal reward programs. Her leadership inspires and appreciates the contributions of others, fostering a positive and inclusive work environment. She is a champion of internal recognition programs, demonstrating creativity and intuition in every initiative. Jenn's dedication to inspiring and retaining employees through innovative reward programs makes her an invaluable asset to any organization.

Amanda S.

President & Founder, Toronto ON

”

Jennifer has a strong ability to turn complex ideas into clear, engaging narratives that people actually understand and remember. She helped shape our messaging, sharpen how we told our story and ensure communications were aligned with where the business was going, without losing authenticity or human connection. What I appreciated most was Jennifer’s judgment and presence. She combines professionalism with a natural warmth that puts people at ease, which makes her an effective advisor in fast-moving environments. Her storytelling approach builds trust, reduces confusion and helps teams stay aligned, even when priorities are shifting. Jennifer operates as a true partner to leadership, not just a communications resource. I would confidently recommend her to CEOs, founders and leadership teams looking for experienced communications support that balances clarity, credibility and human connection."

Dennis H.

Founder & Chairman, Toronto ON

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Jennifer is a skilled, devoted and effervescent partner at every turn. She is especially fierce about wanting to support colleagues in understanding the strengths, journeys and passions of fellow team mates. And helping each person feel the pride in their accomplishments. She brings out the best in others, makes it easy and with compassion, by being a talented writer and story teller. The result is a more engaged and energized organization - not just understood by anecdotes but with evidence that Jennifer can bring to bear from detailed analytics and analysis (from an intranet site for example). I can provide this perspective based upon working day to day with Jennifer for more than 5 years. Her support - personally and professionally - was unwavering and meaningful to me. I recommend her highly.